| Year | Advertising (%) | Public entertainment (%) | Placement (%) | Price discounts (%) | Merchandise (%) | Other (%) | Total, 8/11 ($) | Total per pack ($) |
|---|---|---|---|---|---|---|---|---|
| 1975 | 74.5 | 1.7 | 2.7 | 18.7 | 2.1 | 0.3 | 491.3 | 0.02 |
| 1976 | 73.5 | 1.2 | 2.4 | 19.3 | 3.2 | 0.3 | 639.1 | 0.02 |
| 1977 | 70.8 | 1.2 | 2.6 | 20.3 | 4.6 | 0.4 | 779.5 | 0.03 |
| 1978 | 68.6 | 1.3 | 2.6 | 21.2 | 5.6 | 0.6 | 875.0 | 0.03 |
| 1979 | 69.1 | 1.0 | 2.3 | 21.1 | 5.8 | 0.7 | 1,083.4 | 0.03 |
| 1980 | 70.0 | 1.4 | 2.7 | 19.8 | 5.6 | 0.6 | 1,242.3 | 0.04 |
| 1981 | 64.5 | 2.4 | 2.7 | 22.2 | 7.5 | 0.7 | 1,547.7 | 0.05 |
| 1982 | 58.0 | 3.5 | 2.8 | 29.0 | 5.4 | 1.2 | 1,793.8 | 0.06 |
| 1983 | 56.9 | 4.0 | 3.6 | 28.0 | 6.8 | 0.8 | 1,900.8 | 0.06 |
| 1984 | 52.4 | 2.9 | 3.2 | 33.0 | 6.9 | 1.7 | 2,095.2 | 0.07 |
| 1985 | 43.4 | 2.3 | 4.1 | 39.2 | 8.8 | 2.2 | 2,476.4 | 0.08 |
| 1986 | 39.1 | 3.0 | 4.9 | 41.7 | 9.1 | 2.2 | 2,382.4 | 0.08 |
| 1987 | 33.8 | 2.8 | 5.0 | 40.7 | 15.4 | 2.3 | 2,580.5 | 0.09 |
| 1988 | 32.0 | 2.7 | 5.0 | 50.5 | 6.2 | 3.7 | 3,274.9 | 0.12 |
| 1989 | 30.7 | 2.5 | 5.1 | 50.3 | 7.6 | 3.7 | 3,617.0 | 0.14 |
| 1990 | 28.5 | 3.1 | 4.7 | 52.6 | 8.1 | 2.9 | 3,992.1 | 0.15 |
| 1991 | 24.0 | 2.6 | 4.6 | 61.4 | 4.6 | 2.9 | 4,650.1 | 0.18 |
| 1992 | 18.9 | 1.7 | 5.3 | 65.5 | 7.1 | 1.5 | 5,231.9 | 0.21 |
| 1993 | 15.6 | 1.4 | 4.8 | 63.5 | 13.1 | 1.6 | 6,035.4 | 0.26 |
| 1994 | 18.4 | 1.7 | 6.4 | 53.9 | 18.0 | 1.6 | 4,833.5 | 0.20 |
| 1995 | 16.8 | 2.3 | 7.0 | 58.5 | 14.0 | 1.4 | 4,895.2 | 0.20 |
| 1996 | 16.3 | 3.4 | 7.8 | 59.9 | 11.0 | 1.7 | 5,107.7 | 0.21 |
| 1997 | 15.6 | 3.4 | 8.0 | 62.0 | 9.4 | 1.6 | 5,660.0 | 0.24 |
| 1998 | 13.9 | 3.7 | 7.9 | 66.9 | 5.8 | 1.8 | 6,733.2 | 0.29 |
| 1999 | 9.9 | 3.2 | 7.9 | 72.3 | 4.8 | 1.8 | 8,237.6 | 0.40 |
| 2000 | 7.3 | 3.2 | 7.5 | 76.0 | 4.2 | 1.6 | 9,592.6 | 0.46 |
| 2001 | 4.4 | 2.8 | 7.3 | 79.4 | 3.9 | 2.1 | 11,216.2 | 0.56 |
| 2002 | 3.3 | 2.5 | 14.3 | 76.1 | 2.0 | 1.8 | 12,466.4 | 0.66 |
| 2003 | 2.4 | 1.4 | 12.6 | 80.2 | 1.9 | 1.4 | 15,146.0 | 0.84 |
| 2004 | 2.0 | 1.2 | 6.6 | 87.2 | 1.7 | 1.4 | 14,149.9 | 0.78 |
| 2005 | 1.8 | 1.9 | 6.5 | 86.9 | 1.8 | 1.2 | 13,111.0 | 0.75 |
| 2006 | 2.4 | 1.3 | 7.2 | 85.5 | 1.5 | 2.1 | 12,489.7 | 0.73 |
| 2007 | 2.3 | 1.5 | 8.6 | 83.7 | 1.7 | 2.2 | 10,864.8 | 0.64 |
| 2008 | 1.9 | 1.6 | 9.4 | 83.5 | 1.1 | 2.5 | 9,943.1 | 0.62 |
Source:Federal Trade Commission (FTC) 2011a; author’s calculations.
Note: Percentages are based on the actual and estimated expenditures reported in Table 5.3. Italicized figures represent estimated percentages in these categories/years. Expenditure categories are as defined in the note to Table 5.3. Per pack expenditures are based on cigarette sales reported by manufacturers to FTC (number of individual cigarettes divided by 20).
From: 5, The Tobacco Industry’s Influences on the Use of Tobacco Among Youth
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