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National Center for Chronic Disease Prevention and Health Promotion (US) Office on Smoking and Health. Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General. Atlanta (GA): Centers for Disease Control and Prevention (US); 2012.
Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General.
Show detailsTable 5.8Smokeless tobacco company marketing expenditures, by major category, in millions of dollars, 1988–2008
| Year | Advertising ($) | Public entertainment ($) | Placement ($) | Price discounts ($) | Merchandise ($) | Other ($) | Total ($) |
|---|---|---|---|---|---|---|---|
| 1988 | 19.0 | 17.5 | 1.1 | 20.8 | 4.2 | 5.7 | 68.2 |
| 1989 | 19.5 | 19.6 | 1.4 | 26.9 | 4.8 | 9.0 | 81.2 |
| 1990 | 24.1 | 20.3 | 1.7 | 29.1 | 3.1 | 11.9 | 90.1 |
| 1991 | 23.2 | 21.1 | 2.5 | 36.2 | 4.2 | 16.9 | 104.0 |
| 1992 | 22.4 | 21.5 | 1.9 | 40.7 | 3.1 | 25.8 | 115.3 |
| 1993 | 22.6 | 22.9 | 2.2 | 41.6 | 4.7 | 25.2 | 119.2 |
| 1994 | 25.1 | 25.4 | 1.7 | 38.2 | 10.8 | 24.8 | 126.0 |
| 1995 | 28.3 | 26.7 | 1.4 | 37.1 | 10.3 | 23.4 | 127.3 |
| 1996 | 30.7 | 22.7 | 2.1 | 48.3 | 12.5 | 4.9 | 123.9 |
| 1997 | 33.2 | 28.9 | 2.5 | 60.6 | 19.2 | 6.0 | 150.4 |
| 1998 | 48.6 | 25.4 | 2.5 | 51.7 | 4.1 | 13.1 | 145.5 |
| 1999 | 47.8 | 22.1 | 5.2 | 78.5 | 3.5 | 13.1 | 170.2 |
| 2000 | 31.5 | 11.2 | 7.6 | 149.0 | 2.5 | 22.7 | 224.6 |
| 2001 | 41.2 | 18.1 | 10.2 | 141.8 | 1.7 | 23.6 | 236.7 |
| 2002 | 40.9 | 10.3 | 20.0 | 150.6 | 0.9 | 11.9 | 234.6 |
| 2003 | 44.1 | 9.8 | 17.8 | 156.5 | 0.6 | 13.7 | 242.5 |
| 2004 | 48.6 | 10.4 | 15.5 | 137.8 | 2.7 | 16.2 | 231.1 |
| 2005 | 42.4 | 4.5 | 16.0 | 165.8 | 4.6 | 17.5 | 250.8 |
| 2006 | 37.6 | 0.1 | 12.8 | 273.9 | 1.4 | 28.3 | 354.1 |
| 2007 | 43.6 | 10.5 | 17.7 | 308.6 | 0.6 | 30.3 | 411.2 |
| 2008 | 72.6 | 23.6 | 25.0 | 394.5 | 8.1 | 24.0 | 547.9 |
Source:Federal Trade Commission (FTC) 2011b; author’s calculations.
Note: Italicized figures represent estimated expenditures in these categories/years. “Advertising” includes newspapers, magazines, outdoor, transit, and point of sale. “Public entertainment” includes general audience and adult-only public entertainment and sponsorships reported in a single category in earlier years and reported separately beginning in 2002. “Placement” includes promotional allowances paid to retailers, wholesalers, and others, reported separately beginning in 2002 and estimated for earlier years from the percentage of the combined promotional allowances category accounted for by these categories in 2002. “Price discounts” include price discounts and retail-value-added bonus smokeless tobacco products (reported separately beginning in 2002), coupons (reported separately beginning in 1996), and sampling. Estimates for earlier years are based on shares in the previously aggregated categories that included those in the first year’s data that are reported for disaggregated categories. “Merchandise” includes branded and nonbranded specialty item distribution (reported as a single category before 2002 and separately beginning in 2002), and nonsmokeless tobacco bonus (reported separately in 2002 and estimated for earlier years from the share of combined retail value added as reported in 2002). “Other” includes all other categories reported by FTC, including direct mail, telephone, Internet (company Web sites and other), and other.
- Table 5.8, Smokeless tobacco company marketing expenditures, by major category, ...Table 5.8, Smokeless tobacco company marketing expenditures, by major category, in millions of dollars, 1988–2008 - Preventing Tobacco Use Among Youth and Young Adults
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