Figure 5.9—Bar chart shows the proportion of top 100 box office movies, from 1996 to 2008, that contained an appearance of a tobacco brand. From 1996 to 2001, at least 25% of movies contained an appearance of a tobacco brand. However, aside from two upticks (each in 2005 and 2008), appearances of tobacco brands in movies generally declined after 2001. Such appearances peaked in 1997 and bottomed out just 10 years later.

Figure 5.9Proportion of movies containing tobacco brand appearances in the top 100 box office hits released each year, 1996–2008

Source: Adapted from Worth et al. 2007.

From: 5, The Tobacco Industry’s Influences on the Use of Tobacco Among Youth

Cover of Preventing Tobacco Use Among Youth and Young Adults
Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General.
National Center for Chronic Disease Prevention and Health Promotion (US) Office on Smoking and Health.
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