The Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop.

Contents

• THE NATIONAL ACADEMIES
• PLANNING COMMITTEE ON COMMUNICATING TO ADVANCE THE PUBLIC'S HEALTH
• ROUNDTABLE ON POPULATION HEALTH IMPROVEMENT
• Reviewers
• Abbreviations and Acronyms
• 1. Introduction
• 2. The Science of Health Communication: Guiding Principles for Population Health Campaigns
  • BEHAVIOR
  • THE NEED FOR AN EFFECTIVE EXPOSURE STRATEGY
  • A COMPREHENSIVE, “ALL BUT THE KITCHEN SINK” APPROACH
  • THE IMPORTANCE OF ROUTINE MEDIA EXPOSURE AND EFFORTS TO SHAPE COVERAGE
  • DISCUSSION
• 3. The News Media as a Catalyst for Action
  • TRANSFORMING THE PRACTICE OF HEALTH REPORTING: THE CALIFORNIA ENDOWMENT HEALTH JOURNALISM FELLOWSHIP PROGRAM
  • INFLUENCING PUBLIC POLICY ON OBESITY
  • PROMOTING COMMUNITY ENGAGEMENT ON INFANT MORTALITY AND HOMICIDE IN DETROIT
  • DISCUSSION
• 4. Effective Use of Digital Media to Advance Population Health Goals
  • ENGAGING A LAY AUDIENCE
  • COMMUNICATING EFFECTIVELY IN THE 21ST-CENTURY MEDIA ENVIRONMENT
  • DISCUSSION
• 5. Effective Messaging Strategies: A Review of the Evidence
  • FACTORS TO CONSIDER WHEN COMMUNICATING WITH KEY AUDIENCES ABOUT SOCIAL DETERMINANTS OF HEALTH
  • DISCUSSION
• 6. The Power of Television and Film
  • PRESENTING HEALTH INFORMATION EFFECTIVELY ON TELEVISION: THE HOLLYWOOD, HEALTH & SOCIETY PROGRAM
  • USING DOCUMENTARIES TO ADVANCE HEALTH EQUITY AND SOCIAL JUSTICE: CALIFORNIA NEWSREEL
  • DISCUSSION
• 7. Final Comments
  • COMMUNITY PARTNERSHIPS
  • DISCUSSION SUMMARY
• APPENDIXES
  • Appendix A. References
  • Appendix B. Workshop Agenda
  • Appendix C. Biographical Sketches of Workshop Speakers

Rapporteurs: Ellen Bayer and Darla Thompson.

Suggested citation:

IOM (Institute of Medicine). 2015. Communicating to advance the public's health: Workshop summary. Washington, DC: The National Academies Press.

NOTICE: The workshop that is the subject of this workshop summary was approved by the Governing Board of the National Research Council, whose members are drawn from the councils of the National Academy of Sciences, the National Academy of Engineering, and the Institute of Medicine.