With immediate access to new information on breast cancer research, more and more people are turning to non-profits for guidance. With no template describing exactly how to find a cure for such a destructive disease, it is hard for the general public to understand all the twists and turns along the way. Non-profits play off their emotional connection to educate on the scientific side of cancer research. Women and those affected by the disease have come to rely on these organizations to find support, information, and, eventually, a cure. This perspective piece follows the non-profit world full circle to try to better understand the fondness masses have toward non-profit organizations.
Keywords: Komen; breast cancer; mammogram; non-profit; research.