Repetition blindness (RB) is the finding that observers often miss the repetition of an item within a rapid stream of words or objects. Recent studies have shown that RB for objects is largely unaffected by variations in viewpoint between the repeated items. In 5 experiments, we tested RB under different axes of rotation, with different types of stimuli (line drawings and shaded images, intact and split), using both novel and familiar objects. Although RB was largely viewpoint invariant, in most experiments, RB was reduced for small (0 degrees ) and large (180 degrees ) viewpoint differences relative to intermediate rotations. However, these deviations from invariance were eliminated when object images were split, breaking the holistic coherence of the object. These findings suggest that RB is due mainly to the activation of object representations from local diagnostic features, but can be modulated by priming on the basis of view similarity.