A sample of 358 girls in senior secondary school completed the measures assessing importance of clothing and socioeconomic status. A principal component analysis indicated a 3-factor solution that explained 51.3% of the total variance in scores on the Creekmore Importance of Clothing Questionnaire. The factors were named Self-enhancement. Experimentation, and Conformity. A series of one-way analyses of variance showed that higher socioeconomic status might account for greater experimentation with clothing.