Encouraging use of coupons to stimulate condom purchase

Am J Public Health. 1999 Dec;89(12):1866-9. doi: 10.2105/ajph.89.12.1866.

Abstract

Objectives: This study examined the feasibility of using high-value coupons to induce condom purchase and evaluated execution factors that can influence the effectiveness of this form of promotion.

Methods: Two levels of coupon discount value (10% off and 75% off) were used to promote condom purchase among young adults. Coupons were distributed according to a widespread strategy or a more focused in-store disbursement method.

Results: Redemption of coupons distributed through the widespread disbursement strategy was negligible. In contrast, coupons from the in-store distribution method, particularly the higher value coupon, resulted in a high redemption rate.

Conclusions: This research provides strong evidence that discount coupons, particularly high-value ones distributed at the purchase location, can be used successfully as a condom promotional incentive.

Publication types

  • Clinical Trial
  • Research Support, Non-U.S. Gov't

MeSH terms

  • Adult
  • British Columbia
  • Commerce*
  • Condoms / economics*
  • Female
  • Health Promotion / methods*
  • Humans
  • Linear Models
  • Male
  • Sex Factors
  • Sexually Transmitted Diseases / prevention & control*